Based on a comparison of the results of Special Eurobarometer 283 on Health and long-term care in the European Union (2007) and the data collected by the cross-national InCARE survey (2021), we identify significant changes in the attitudes, expectations and long-term care experiences of Europeans. As momentum for reform is building both at national and European level, we highlight the areas in which the policy discourse has failed to keep up with dynamic preferences and attitudes towards care and formulate 9 key recommendations for long-term care policy and reform across Europe.
