New Journal Article: Cross-border health communication campaigns

DATE

24/10/2018

Recent years have witnessed greater involvement of European Union (EU) organisations in health communication campaigns that address chronic diseases and that are designed for implementation in multiple countries. Ricardo Rodrigues, Stefania Ilinca and Katharine Schulmann have now published a peer-reviewed article that provides a first exploratory investigation of these challenges and how to address them. They propose conceiving of cross-national communication campaigns as providing a common blueprint and structure that can inform and support the development of differentiated yet harmonised local campaigns.