Scoping study on communication to address and prevent chronic diseases

PROJECT CO-ORDINATOR

Ricardo Rodrigues

PROJECT TEAM AT THE EUROPEAN CENTRE

Stefania Ilinca, Katharine Schulmann

EXTERNAL PROJECT CO-ORDNIATOR

ICF Consulting Services (United Kingdom)

PROJECT PARTNERS

ICF Consulting Services (United Kingdom)

LAMA Development and Cooperation Agenc (Italy)

BACKGROUND

Chronic conditions now account for a significant share of the burden of disease in Europe and for most chronic conditions, four main risk factors have been identified: smoking, unhealthy diet, sedentary lifestyle and alcohol consumption. These risk factors are to a great extend dependent of people's behaviour, which in turn are influenced by a number of factors. Public health campaigns at the national level have been a key instrument in dealing with these risk factors and a wealth of studies have analysed their impact and conditions for success. Much less is known about how to set up public health campaigns across borders (e.g. involving several EU Member States) and as these become more relevant in the future, it is important to increase the knowledge base on them.

AIMS

Focusing on the four main risk factors of smoking, unhealthy diet, sedentary lifestyle and alcohol consumption, the study aims to develop and validate a set of Key Design Principles (KDPs) to underpin future cross-border communication campaigns.

METHODS

The team at the European Centre will design and coordinate four expert focus groups, with international participants comprising academics, practitioners and policy experts, in view of validating and refining the Key Design Principles (as they emerge from a systematic literature review and a case study analysis).

ACTIVITIES/MILESTONES

Systematic literature review of cross-border public health campaigns and their outcomes

Design of Key Design Principles

Validation workshops for each main risk factor

PROJECT DURATION

2014/01 – 2015/09

FUNDED BY

DG Santé, European Commission